What You Should Do to Find Out About List of Topics for Essay Writing Before Youre Left Behind

What You Should Do to Find Out About List of Topics for Essay Writing Before You're Left Behind Employing time management during a normal day can help lower stress and simplifies life. A term paper carries a great deal of weight in it when it regards your final year success. There are a lot of things to consider and most importantly, is the dependability of the service you decide to use. Irrespective of your morning schedule, here are a few of the best approaches to begin your day and prepare for success. An early work program and organization is likely to make your writing process much simpler. Samples are the tools that produce the whole writing process simpler. If you get essays online, it's really important to understand whether the work is still in process or has been finished. You only need to pass a very simple procedure of authorization, click buy research papers, fill an effortless purchase form and that's it! The Bad Secret of List of Topics for Essay Writing Col lege courses can be checked by going to the colleges and universities for more details. School routine can be difficult sometimes especially during exams. Students lead busy lives and frequently forget about a coming deadline. Teachers are accountable for planning and evaluating student performance. Determine who you're producing for. The procedure for ordering our services has been made simple by the usage of simple actions that are simple to follow along with. Scheduling is extremely important if it comes to managing using time. What to Expect From List of Topics for Essay Writing? There are numerous advertising strategies, planning which builds your product in the industry. The success of any company lies in its effective marketing and advertising capability. With today's extremely competitive marketing, it is vital that a company produces a good advertising campaign to construct visitors. Advertising is the center of commerce so if you'd like to sell your goods, you will need to earn the consumer interested. What Everybody Dislikes About List of Topics for Essay Writing and Why Meanwhile, there's the sound of the horn. It can be simple to lessen the significance of sleep, but it's absolutely important for optimum performance. It's rather the very same thing that's happening to the English language. Your objective is to affirm and visualize the situations you need to take place. There's no question the proven actuality that having the capability to study overseas is incredibly excellent for a whole lot of students. You should have your reasons, and our primary concern is that you wind up getting a great grade. To begin with, you've got to verify out the history of the available Spanish schools in the area or town that you're most likely to reside in. Close your informative speech papers by a succinct conclusion that ought to carry an overview of what has been covered within your speech. PaperCoach can assist you with all your papers, so take a look at this time! Argumentative writings is a particular kind of a paper. Informative speech papers can be written on many different topics and thus the very first is step is selecting the most appropriate topic for your paper. You may also choose to include interesting info in the finish of your paper, one that is going to leave an enduring impression on your audience. The thesis statement usually appears close to the start of a paper. Don't forget that a well-written thesis statement ought to be brief but informative. A great thesis statement is one which stays within a specific scope. List of Topics for Essay Writing: the Ultimate Convenience! Essay writing is something which all of us do daily without so much as noticing how important it is actually. Folks often ask what my writing schedule appears like. Turning into a writer for our firm is quite challenging. Stick to the measures outlined above, utilize the 10 suggestions to make it pop, and you will have a Writing an argumentative or Step-by-step guide. The very first step to boost essay quality is to locate the acceptable topic for the essay. The very first step to developing an intriguing research paper is choosing a very good topic. It is to come up with a terrific topic. Setting a deadline and trying my very best to keep it up. Using List of Topics for Essay Writing As a term paper carries plenty of weight in regards to calculating your final grade, you've got to get it right. How much you could earn while your paper work is being done by somebody, who knows the way to do it correctly! You are aware that the money that comes in has to exceed the money which goes out. In order to decrease the quantity of thinking you have to do in the early hours, remember to prepare things.

Jurassic Park Greed Isnt Good - Free Essay Example

Sample details Pages: 2 Words: 595 Downloads: 5 Date added: 2019/08/15 Category Cinematographic Art Essay Level High school Tags: Jurassic Park Essay Did you like this example? Jurassic Park is a book filled with epic creatures and action-packed scenes. On an island filled with larger than life dinosaurs, they can seem like the main attraction. However, the people in the book also play a huge role in the drama and suspense of the story. Don’t waste time! Our writers will create an original "Jurassic Park Greed Isnt Good" essay for you Create order With most of them being scientists or investors, they seemed like the last concern. They didnt cause much trouble, except for a chubby computer nerd named Dennis Nedry. A major theme throughout the book is greed. One of the best examples of this is Nedrys greed. His need to pay off his debts lead him to steal company property and sabotage the security system, ending in disaster. His actions were what eventually burned Jurassic Park to the ground, and taught us all a lesson about generosity and forgiveness. Dennis Nedry was hired by InGen as a computer programmer for Jurassic Park. To combat his financial problems and low salary, he accepted an offer from Biosyn, a competing genetic engineering company. He was asked to steal dinosaur embryos, that Biosyn planned to later clone and use. This was a large task, but Dennis had planned it out. To make things easier for himself, he built a trapdoor into the computer program. This allowed him to access and shut down the parks security system. But later when he was approached by Lewis Dodgson at Biosyn, Nedry was ready to listen. And able to say that he could indeed get past Jurassic Park security. He could get into any room, any system, anywhere in the park. Because he had programmed it that way. Just in case.(Page 195, Crichton) Choosing to leave the whole park unguarded and open cost many people and dinosaurs their lives, not to mention tons of money lost in the process. It was greedy to only think of himself and what would benefit him perso nally. This wasnt the end of his greed though. Dennis was only in it for the money, not caring about the wrong that he was doing. When he met with Lewis Dodgson at the airport, it was clear that Nedry was set on getting his fair pay. Look, Ive got it covered, the man said. Just relax, and get the money ready. I want it all Sunday morning, in San Jos? © airport, in cash. (Page 78, Crichton) His greed forced him to make bad decisions that ended up killing many people, including himself. Dennis was not the only person who was greedy. Jurassic Park creator and founder John Hammond looked past many ethical issues to make money and protect his precious dinosaurs. While he had little interest in the actual genetic engineering aspect, he was heavily focused on power and progress. Hammond used information and materials that werent his, to create a dinosaur that no one knew about. He took advantage of people and their skills to benefit him and make money. One last thing, Morris said. Suppose InGen wasnt really making a museum exhibit. Is there anything else they could have done with the information in the report you gave them? Grant laughed. Sure. They could feed a baby hadrosaur. (Page 45, Crichton) Dr. Grant did not know that this was happening, but if he would have, a lot of lives would have been saved. Given these points, it is clear that greed is a common theme. It influenced many peoples actions and decisions, highly impacting the course of the book. It taught us lessons about gratefulness and generosity. Though greed fuels hate and demise, it also helps us to realize how fortunate we are.

The Trafficking Of Human Trafficking Essay - 1752 Words

In this essay, the history of human trafficking will be examined, followed by who is affected by trafficking. Next the scope and types of exploitation will be discussed. Human trafficking is an issue that affects countries all over the world. Governments have made an effort to curb trafficking, however these efforts have been very narrowly focused. American ignorance has led to poor handling of the issues by policy makers. Finally the essay will discuss a proposed solution and set some goals for society to work on in the future. When examining the traditional definition of slavery, it focuses on one human being taking ownership of another. Traditionally slaves were transported by lengthy sea voyages. However, with advancements in transportation human trafficking victims can be quickly and easily moved around the world (Kara 67). According to Robert Uy, â€Å"Trafficking, prostitution, and slavery have existed since the beginning of civilization and, while at times have been prohibited, have continued to exist† (215). Slaves can be exploited virtually forever with a form of slavery known as bonded labor, which has existed for centuries. Individuals involved in this type of slavery are often loaned money with the agreement to work of the debt; unfortunately, the pay is so low the debt is almost never repaid (Kara 67). Despite legislative efforts to pass effective anti-trafficking and anti-forced labor laws, the overwhelming focus has been on preventing sex trafficking. This coupledShow MoreRelatedThe Tr afficking Of Human Trafficking1061 Words   |  5 Pagesare approximately twenty to thirty million slaves in the world today. Unfortunately due to trafficking being a fast growing crime it is very difficult to identify and locate these organizations and victims. Although there are many groups created to support victims, not enough awareness is being made and not enough action is being applied to stop human trafficking. Sex trafficking is a form of human trafficking that has been a worldwide issue since ancient times, but regularly forgotten, due to it beingRead MoreThe Trafficking Of Human Trafficking886 Words   |  4 Pages(Attention catcher)What if somebody came into your life and guaranteed a better lifestyle, but instead you were enslaved into human trafficking? Human trafficking is when a person is abducted from their current situation and mostly likely used for sex slavery. Furthermore, did you know human trafficking increased over the years? (Listener relevance) Although you may not be as aware in your comfortable surroundings, you should always be aware of suspicious vehicles and people. Even though we enjoyRead MoreThe Trafficking Of Human Trafficking930 Words   |  4 Pagesman. Regardless of the reasons, there are nearly 30 million victims of human trafficking globally. There are more slaves now than ever before. Trafficking of persons is not a subject that should be ignored or tak en lightly. In order to fully understand the enormity of this crisis, we will examine the root causes, facts, and the impact of human trafficking throughout the world. There are several factors to why human trafficking exists: poverty, governmental instability, natural disasters, addictionRead MoreThe Trafficking Of Human Trafficking3494 Words   |  14 Pagesended, never to return, they go back and sneak into our communities in severe forms by human trafficking crimes. When humanity eliminated the phenomenon of human slavery, it returned in different pictures and forms, combining them enslaving people, through the recruitment, transportation, transfer of people by force and threat, and using and exploiting them in different ways. Among the victims of human trafficking crimes, there are those who are subjected to sexual exploitation, labor exploitationRead MoreThe Trafficking Of Human Trafficking1287 Words   |  6 PagesHuman Trafficking Human trafficking is the modernized version of slavery that involves force, fraud, and/or a type of labor in a sexual act. The United States government defines it to be â€Å"In which a sex act is forced in which the person induced has not yet been attained eighteen years of age† (National Institute of Justice). Human trafficking is a threat to all nations and promotes breakdown of families and can support organized crime. Trafficking can occur everywhere. Human trafficking and humanRead MoreHuman Trafficking And The Trafficking901 Words   |  4 PagesHuman Smuggling and trafficking continues to be a worldwide plague that has been, thus far been largely ignored by the international community. The paramount reason human trafficking and smuggling has festered and grown roots and spread globally. It started as a grassroots effort on the local level where women and girls (it affects boys as well) would be used and sold for sex. Eventually, greed and corruption tagged along for the ride and at that point the crimes became an organized enterprise. AtRead MoreSex Trafficking And Human Trafficking Essay1243 Words   |  5 Pages Human trafficking brings in billions of dollars into the U.S and all around the world. â€Å"The prime motive for such outrageous abuse is simple: money. In this $12 billion global business just one woman trafficked into the industrialized world can net her captors an average $67,000 a year† (Baird 2007). The laws around human trafficking are not strict and vary depending on what country it is happening in. Human trafficking is not something that is strictly foreign, itRead MoreThe Trafficking And Forms Of Human Trafficking Essay1317 Words   |  6 Pages2.1.2 The concept of Human Trafficking and forms of Human Trafficking Human trafficking is a complex phenomenon hence difficult to conceptualize (Maclnnis, 2012). Scholars, nations and international organizations have individually or collectively tried to define human trafficking and, not surprisingly, they disagree with one another. United States (US) for instance does not consider organ trade as human trafficking whereas the United Nations (UN) and Canada do (United States Department of StateRead MoreHuman Trafficking And Sex Trafficking1264 Words   |  6 PagesA challenge that I took interest in is the horrifying problem that women and young girls face as victims of human trafficking and sex slavery. Women and young girls make up 98% of victims of trafficking for exploitation. Human trafficking and sex slavery is a form of modern slavery, in which traffickers profit from the control and exploitation of others. It is a multi-billion industry. Traffickers use control of others for the purpose of engaging in sexual activities and or forcing others to provideRead MoreHuman Trafficking And Human Sex Trafficking1850 Words   |  8 Pagesof human sex trafficking come to one s mind. The United States of America is not immune to this type of horrific behavior. America is the land of the free and yet something as awful as human sex trafficking occurs in our very own backyard each and everyday. According to the Department of Homeland Security the definition of human trafficking is â€Å"modern day slavery that involves the use of force, fraud, or coercion to obtain some type of labor or commercial sex act† (â€Å"What Is Human Trafficking?†)

Marketing Management of Woolworths South Africa

Question: Discuss about the Strategic Marketing Management of Woolworths South Africa. Answer: Introduction This report primarily focuses on the analysis of the marketing strategies and challenges facing Woolworths South Africa. Woolworths is a supermarket retailer that among the leading players in the retail industry. It offers a broad range of food, clothing and general merchandise to the customers (South African edition, 2012). However, the brand has failed to sustain the competitive advantage due to the unpleasing feedbacks from the customers from social media. There are several complaints regarding the poor quality of products sold and the low competency portrayed by the client service personnel of the organization. It is also said that the supermarket promises customers of instant response to their needs but fails. People prefer to seek alternatives from their competitors such as Shoprite Group, Spar, Pick ` Pay and Massmart that ensure efficiency in meeting the needs of the local market and convenient distribution (Ehimario, et al. 2012). For example, if the supermarket want to acce lerate the growth of its market share and exposure in the food retailing, the management has to implement new market strategies and principles that can lead to customer loyalty and satisfaction. Hence, the organization can reestablish its operations and maintain a reputable brand name across South Africa and the other locations. It is from this perspective that the report shall analysis the market situation using the SWOT analytical tool, the retailers current positioning, challenges, the marketing strategy and action plan to implement in the company. The marketing objective This report primarily aims at providing an insight situation analysis of Woolworths South Africa current marketing strategy and provide appropriate recommendations that can enable it to overcome its current challenges and limitations. Therefore, it can revitalize its brand to ensure sustainable growth in future. The achievement of this objective will majorly depend on the ideal marketing mix strategies used by Woolworths. The changing trends in the retail industry of South Africa are influenced by the consumers demand for best shopping experiences accompanied by value, loyalty and low prices (Vivek, et al. 2012, pp. 122-146). Also, the report will provide the management with excellent competencies in its strategic practices and action plan that ensure Woolworths brand name sustains its competitive edge across south Africa and worldwide. SWOT Situation Analysis Strengths Woolworths ability to generate adequate capital can facilitate faster expansion and opening of more stores across South Africa is a strength that can aid in improving its market share. Hence, over time it will outdo the central market leader, Shoprite whose market share is around 36% (Luiz, et al. 2011, p.1-21). Secondly, people trust the brand, and it has a good reputation. It is a result of its distinctive competency where they ensure freshness and high quality of products that they sustain a competitive edge. The implementation of the right business journey marketing strategy that aims at creating a multiplier effect that influence the buying behavior of customers. Moreover, the organization has maintained a better supply chain management due to its ability to establish a close relationship with the producers and its suppliers (Partrick, 2016). Weaknesses Over the past few years, the company has been facing negative responses from the customers regarding their products. Some of the complaints include plastic bags and cockroaches found in the food and the poor response from the incompetent customer personnel. Hence, the consumers perception of the quality of products is diminishing. The limited market share is also a weakness as the competitors have occupied a significant portion of the retail market, hence unable to compete other competitors internationally (Descubes McNamara, 2015). The company has failed when it comes to speeding up the new technologies, for example, the integrated marketing which can aid in dominating the South Africas retail market. The managers of the supermarket also fail in making strategic decisions that can improve the growth levels. Opportunities South Africas retail industry portrays excellent growth potentials due to various factors that includes; the advances in the supply chain, computerization, and the changes in the citizen's lifestyle. Its ability to invest appropriately in food prices gives it a competitive advantage (Hems, 2010). Hence, Woolworths utilizes this opportunity to formulate multi-option retailing to meet the emerging trends in the industry. The increased group sourcing gives them an opportunity to unlock the additional margin. The emerging economies give a chance for further strategic acquisitions and franchise. Moreover, a positive perception of customers regarding the companys attention to detail and modernization of its products gives it an opportunity to extend the distribution channels and technological advancements and offer a broad range of goods (Woolworth's integrated report, 2012). Threats There is stiff competition from other retailers both locally and internationally and from players like discounters and catalog-based retailers, hence making penetration to the market is quite difficult. Due to the increased oil prices in South Africa, it becomes quite difficult for Woolworths to continue with its competitive pricing strategy (Phambuka-Nsimbi, 2015). They also face the threat of high costs of raw materials which further impacts the profits margin negatively. The frequent economic recessions also hinder the organization from opening more stores. Finally, direct government interference cause uncertainties concerning the market changes and economic conditions. PESTEL analysis Political factors The political stability of the region allows the retail industry to prosper as the companies can carry out the business activities both national and internationally. The import of raw materials from suppliers outside the country and export of end products to customers at various destinations. The government encourages international trade, therefore giving an opportunity for Woolworths to operate both in Africa, Australia, New Zealand and other continents where the brand has established stores. Economic factors The fluctuation of the South African rand negatively impact the growth of the Woolworths brand. Additionally, the economic recessions being experienced in the region leads to losses of, hence failure of many companies. Other economic factors that affect the retail industry include, low rate of savings, high oil prices and a decrease in the GDP which impacts the consumer spending patterns. Socio-cultural factors The South Africans are culturally diverse and they prefer high quality products. They believe that highly priced goods and services tend to satisfy customer needs and preferences and therefore the supermarket can gain a competitive advantage due to its competitive pricing strategy. The high demand for a better retail shopping experience is a factor that challenges the retailers to focus more on providing a broad range of products which consumers can select. The food security policy is a social factor that the country is achieving hence accelerating the exports to other countries. Technological factors The use of new technologies, e-retailing and the internet accelerates international competitiveness through expansion of the operations to other foreign markets. The advanced technologies is one of the strengths that enables Woolworths to let their customers have a lasting shopping experience and enables the company to develop a better supply chain management. Environmental factors Woolworths has put in place various measures that ensure protection of the natural environment and resources. For example, then combined waste initiatives that focus on the reduction of waste to the landfill, the recycling project and water management best practices in its supply chains. Legal factors The laws of the country require that all retailers put measures to protect employees, customers and the public at large. The increased taxation negatively impacts the performance of Woolworths. Further, the government laws protect the consumers from harmful food products that may impact the health status of its citizen. Corporate social responsibility is a mandatory fact that all retailers should comply with as per the regulations of the country. Current positioning of Woolworths Perhaps, Woolworths brand is still trusted and reliable to customers. The company is among the top 100 companies listed on the securities exchange of Johannesburg in South Africa (Mitchell, 2015). It has a strong market position in the southern hemisphere, however has failed to sustain its leadership which led to losses. The annual report of December 2015 showed that Woolworths earning per share increased by 30.6%, and the gross profits grew by 48.1%. It is evident that the company continues to expand across Africa and other continents at a high rate and hence increasing the market share from 11% (Woolworths, 2015). Despite the complaints on social media, it continues to provide quality products and services and uses various promotion strategies that aim at gaining a competitive advantage and increase the market share. However, it has not yet gained a greater market share since the Shoprite seems to dominate the food sector however they are leading in the retail industry of South Afr ica. The performance in 2016 evidenced that Woolworths recorded a customer base of 3.2 million and continued to attract young customers (WHL Integrated Report, 2016). They aim at becoming a leader in fashion and food retailing. Currently, statistics on the fresh produce and prepared food show a significant growth in the market share of the brand. Woolworth launched a brand campaign of fresh food people that aimed at freshening the positioning in the market. The target market of Woolworths constitutes the local consumers shopping both from the stores and online. Also, it targets high income earners and online shoppers and its future focuses on the black and upmarket (Chu Chiu, 2013). Their brand is gaining a better positioning in the market due to the following activities conducted by the company. Firstly, there is understanding customer needs through the world of difference loyalty program and product availability at the right place and time. Further the organization takes into consideration the environmental concerns and supporting the SA school. Woolworths strategic plans, goals and objectives show that they are customer centric and aim at providing quality products at cheaper prices. Hence, an essential step to grow the business and expand the product line (Rehan, 2014, pp.222-230). Current challenges Woolworths brand faces a slow market growth due to a slowdown in the South Africas economy since 2014 (Matsoma Ambe, 2016, pp.194-210). Hence there is a reduction in shopping confidence which has forced the company to cut its prices and focus on customer loyalty initiatives. Negative customer responses where product quality is the issue as discussed on the media. They also face the challenge of customer acquisition and retention. Moreover, the high employee turnover and weak staff morale is a great challenge which is as a result of failure to give compensation and benefits to employees accordingly (Hem Teslo, 2012). For example, the case that was raised on Facebook regarding a worker who injured herself but the organization failed to cater for her hospital bills. They also face the challenge of negative perception by customers regarding the price and value and inability to provide trans-seasonal merchandise. The market discounting led to profit downgrade of Woolworths. In addition, there is greater competitive pressure from the rivals. For example, Shoprite has come with new strategies of segmentation, and engaging customers thus shall continue maintaining its market leadership (Prinsloo, 2010). The impact of such challenges on Woolworths depends on how they control them. They may either build or destroy brand image and reputation and therefore the marketing managers should ensure that they retain customer by offering quality products that are free from defects. The adverse effects may include, reduction in repeat business, decrease in brand recognition and market share (Kapferer, 2008). However, this organization may use the following recommended strategies to overcome the challenges discussed above. The company should come up with innovative marketing strategies that differentiate their products from the competitors to change shopping habits and customer interaction with the brand. Additionally, the marketing managers have to increase the frequency of promotional campaigns and events which in turn improves sales volume. It can also ensure full participation in corporate social responsibilities activities and offer GM- free foods (Chowdhury, 2013). Moreover, the embrasure of Omni channel processes and advanced networks can result to a unified retailing and maintenance of employee efficiency. It may carry market surveys to identify areas that customers need improvement and convince them to continue shopping from their stores. Lastly, they should hire staff personnel that focus on better services to customers and respond to customers complaints on the spot rather than giving promises that cannot be fulfilled in the long run (Veneto, 2013). Effective marketing strategy to apply Revitalize the Woolworths brand There are six strategies that Woolworths South Africa can adopt to revitalize its brand from the current positioning in the market. First, it should refocus itself by defining the goals of the brand and improve the financial discipline. Secondly, it has to restore the brand relevance. This strategy requires that the organization has got a clear understanding of the marketplace, market segments, customer insight and brand promise (Hollebeek, 2011, pp.555-573). Thirdly, it should have to reinvent the brand experience which can either be emotional or functional hence leading to brand distinctiveness. Another strategy includes reinforcing the resulting culture. For Woolworths to revitalize its brand it has to identify the measurable and appropriate milestones, implement the reward and recognition systems. Next, it has to rebuild its brand trust by predicting the consumer behavior patterns. Thus, establishing a long lasting brand loyalty in its trademark. Lastly, Woolworths should realize the global alignment by rebuilding its internal and external marketing principles. Hence, by using the six strategies, it can be able to redesign the product range to satisfy the target market needs (Bose, 2012). Sustain the brand For the organization to revitalize its brand, it has to periodically monitor and change its pricing strategy from a competitive one to a market penetration pricing. New pricing can neutralize the competitors impact on sales. The measures to use may include but not restricted to, lower pricing, targeted customer offers and better range of the brands (Beneke, et al. 2012). The pricing strategy adopted by a company determines its profit and survival, and the adjustments impact the overall marketing strategy used by the firm. Therefore, they can give a discount on prices and promotion offers that can help in attracting more customers. Customers claim that Woolworths sets high prices which are not proportional to the quality. (WHL Integrated Report, 2016). Providing high-quality products can be a strategy that can change the minds of customers and be convinced that the brand is still healthy and wholesome. It is also paramount to place value on Woolworths privately labeled products to che rish the core shoppers. Hence, customers can have a new brand experience through unique brand attributes. However, it needs to expand its business by developing new stores and provide regular refurbishments of the existing ones in places where there is potential for growth. As a result, the demand for its products can increase which can lead to revitalization and sustainability of the brand. The use of the drive-thru collection techniques and new Click and Collect location facilitates convenience and customer loyalty through multi-channel customer experiences (Ferguson and Brown, 2012, pp.391-404). Grow the brands market share It is paramount to persuade and convince the customers that the brand is still of high quality and the management ensured that they addressed and rectified the issues regarding the quality of products offered by the company (Ghodeswar, 2008, pp.4-12). Revising of the pricing strategy leads to targeting a significant market share of the brand in South Africa and worldwide and survival afterward. For it to achieve growth of the brand, there is need to integrate both the traditional and emerging marketing communication channels that can lead to a successful conveyance of the message regarding the brand and its new features. The promotional tools may include social media, online and public relations to gain back customer trust and greater market share. (Kanagal, 2014). There is need to analyze the products life cycle and current positioning of Woolworths before embarking on the promotion strategies to use to revitalize, sustain and grow the market share of Woolworths. The marketing team should perform a thorough research on the people that is the target market and their demands. The company employees play a significant role in ensuring delivery of quality services especially the customer service personnel that always receives and responds to customers claims and feedbacks (Hollebeek, 2011, pp.555-573). Action plan Objectives Activities Evaluation criteria Control metrics Costs Brand awareness Contacting website owners of various industries to ask them place the Woolworths Ads on their webs. Creation of the emotional grabbing advertisement to enhance promotion of the brand. Displaying prominently the products in the store. Measuring the social media exposure. Consumers perception of value. Evaluating the engagement of customers to message regarding a new brand. The brand remains to be relevant and is properly positioned. Consumer feedback through the online polls. Level of customer loyalty and profits earned within a year Approximately $ 500,000 Increasing Sales volume Restructuring the pricing strategies Expansion of the distribution channels. Diversifying the offerings. Over-deliver quality to the prospective and existing customers Establishing clear and effective sales messages. Comparing actual sales to projected sales in the marketing plan. Increase in sales is a positive effect, Managing both variable and fixed costs Revenue earned after every financial year $ 800,000 Enhancing sustainability and growth Strengthening leadership practices in all the roles. Creating high value propositions in the overall strategy Benchmarking and measuring profitability. The rate of the revenue growth A firms reputation to crucial and regular customers. Renewed growth toward operational excellence. Insightful conversations on growth potential $ 10 million Conclusion In summary, Woolworths South Africa is facing challenges concerning the customers perception of the brand and the quality of the products. The marketing positioning is quite pleasing but it is appropriate for this organization to implement the above marketing strategy and action plan for it to achieve the goal and objective of sustaining its competitive advantage in the retail industry nationally and globally. Maximum utilization of its strengths, opportunities and competency can aid in attaining an increase in its market share. It is also important that they neutralize their weakness and threats from the external environment to achieve its goals and objectives. References Anderssen, S. (2015). Clothing retailers: winter is coming. Kagiso Asset Management accessed at https://www.kagisoam.com/wp-content/uploads/2015/01/Clothing-retailers-winter-is-coming.pdf Beneke, J., Hayworth, C., Hobson Z. (2012). Examining the effect of retail service quality dimensions on customer satisfaction and loyalty: The case of the supermarket shopper.Journal of Retailing and Consumer Services. Bose, T.K. (2012). Market Segmentation and Customer Focus Strategies and Their Contribution towards Effective Value Chain Management: International Journal of Marketing Studies Vol. 4, No. 3; Published by Canadian Center of Science and Education. Chu, M. Chiu, S. (2013). Effective Marketing Strategies to Attract Business Visitors at Trade Shows: International Journal of Business and Management Vol 8, No 24. Chowdhury, P.P. (2013). Key strategies and issues of positioning: A review of past studies. American Academic Scholarly Research Journal Vol. 5, No. 1. Descubes, I. McNamara, T. (2015). The consumer engagement process as it relates to a brands revival strategy. Ehimario U.I., David S., Thandi R.P., Lungiswa T., Cassandra S., Christopher P., Rina S.,Solange D. Corinna H. (2012 ).Big Food, the Consumer Food Environment, Health,and the Policy Response in South Africa. Ferguson, J.L. and Brown, B.P. (2012). Sizing up the retailer brand implementation gap and itseffects on brand-building outcomes. Journal of Brand Management 19 (5): 391404. Ghodeswar, M.B. (2008). Building brand identity in competitive markets: a conceptual model. Journal of Product Brand Management, Volume 17(1), pp. 412. Hem, A.F. Teslo, P.S. (2012). Brand Positioning Strategies: An Experimental Test of TwoTypes of Benefit Differentiation. Hollebeek, L. (2011). Exploring customer brand engagement: definition and themes. Journal of strategic Marketing, 19(7), 555-573. Janiszewska, K. Insch, A. (2012). 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