Marketing Internationally Essay Example | Topics and Well Written Essays - 2000 words

Marketing Internationally - Essay Exampler a business can only be successful globally if the management takes into account otherwise factors that are related to the change in the geographical mess of the product. Factors such as culture, economy and political relation can have a huge impact on the debut of product in a foreign market (Balmer, 2001). Hence the paper reinforces the concept that marketing research is not only special to research related to the product but it is also related to research relating to all the factors that are divergence to have an effect on the product launch feasibility in the in the buff geographical region (Kotler & Keller, 2011).Since the paper deals with formation of the basis of the new business head, we will discuss the marketing research for the idea in detail i.e. discussion regarding launch of an existing product in a completely new geographical area. Hence the components of marketing research have been discussed below in detail.The chose n product is case One bar from the American company Fiber One working under the General Mills. The selected location for the launch is Pakistan. Fiber One bar has been introduced in the industry as a product for health conscious people as it offers taste of chocolate and less calories at the same time. It is a truly famous product in USA in the female population. The reason for selection of Pakistan for the product launch is the current changing trends in the country, within a few geographical areas of the country, a certain demographic segment is showing interest in purchasing healthy products due to which local stores are go exported products that have been brought through unprofessional procedures (General Mills (USA), 2011).Based on all these evidences, a strong fate for this product has been identified and the observable factors give very high probability of the products success in the market. However, there is a very high chance of failure of the product if proper outlin e of the country isnt carried out. We have identified the